#identyfikacjawizualna

Zastanawiałeś się jak logo Starbucks wygląda od tyłu?

https://streamable.com/t279xf

Ewolucja logotypu Starbucks:

https://www.logomaker.com/blog/starbucks-logo-history-and-evolution-of-strabucks-original-logo/

> The nautical theme was intentional. The company decided it wanted to forge a connection to the seafaring tradition of coffee traders. After all, coffee’s journey to your cup has always involved long voyages across oceans. So, when it came time to design a logo, they needed something that screamed maritime.
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> That’s where Terry Heckler came in. Heckler was a local artist and advertising specialist tasked with creating the original emblem. He delved into old marine books and stumbled upon a captivating image: a twin-tailed siren, or mermaid, from Greek mythology. She was designed to lure sailors with her charm.
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> It felt like a perfect metaphor: just like sailors were drawn to sirens, customers would be drawn to the alluring aroma of Starbucks coffee.

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